Sit, Stay, Fundraise!

Giving Tuesday Tactics

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Kick off your most successful Giving Tuesday yet! Learn how smart prep and powerful reporting set you up to fetch incredible results!
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Choose one tactic to complement your Giving Tuesday strategy

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Review these four complementary approaches—P2P, Subscriptions, Events, Matching Gifts—and select the one that best matches your audience, team capacity, and goal. Focusing on a single additional tactic boosts your bandwidth and likelihood of success.

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Pick Peer-to-peer

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Empower supporters to create their own fundraising pages with Funraise’s peer-to-peer tools. Guide them to set personal goals and share with their networks, expanding your reach and tapping into new donor pools.

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Select Subscriptions

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Promote recurring gifts by highlighting the compound impact of monthly giving. Funraise’s recurring giving upgrade allows donors to easily set up ongoing support with a visible, compelling option on your donation form.

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Elect Events

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Organize an in-person or virtual event—like a mini-gala, contest, or happy hour—to celebrate Giving Tuesday. This adds energy and excitement to your campaign while encouraging new donations.

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Make a matching donor happen

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Identify a major supporter or business willing to match gifts for Giving Tuesday. Use Funraise’s donor prospecting and wealth screening tools to find strong candidates, then promote the match in your outreach to maximize the sense of urgency and opportunity.

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Incorporate the tactic into your existing plan

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Integrate your chosen tactic into your communication schedule, campaign site, and team roles. Update your Giving Tuesday “run of show” and reminders to reflect this supplement, ensuring seamless execution alongside your core strategy.

Best of Examples

These nonprofits have crossed the Giving Tuesday finish line and come out ahead—see why their strategies led to success and how you can end up in the winner's circle with them.

Extra-Support Resources

Download extra resources designed to give you support beyond just advice: templates, calendars, prompts, worksheets, checklists, and reminders to keep having fun.
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