Bark up the right tree!

Divide supporters into key groups—monthly donors, those who gave last year but unfortunately not this year (LYBUNTY), and major donors. Funraise’s CRM keeps every segment up to date, so you can tailor your messages and maximize impact.

Filter your lists so that donors who have already made a Giving Tuesday gift get a big thank you and update on impact. Reminding them of Giving Tuesday goals without including a hard ask keeps your communication relevant and your relationships strong.

Craft heartfelt, inspiring, direct messages for each segment. Highlight your mission, combine donor data and AI for personalization, and include clear calls-to-action that invite support, shares, or further involvement.

Go beyond dollars! Invite supporters to share your campaign on social, give via stock, crypto, or donor-advised funds (DAFs), or commit to volunteering. This approach gives every supporter a way to make a difference

Every message—email, text, or post—should send supporters to your Giving Tuesday fundraising page for a seamless giving experience and to help you track campaign performance.

Pre-schedule all outreach (emails, texts, and even reminders) through Funraise’s engagement features, including email, text-to-give, and SMS messaging. Use automation to send the right message, at the right time, to the right segment—without inducing zoomies.