The Numbers Are In: Here’s How Funraise Customers Grew Online in 2025

Most nonprofit leaders manage a heavy load from a place of constant stress: expanding community needs, rising fundraising goals, organizational demands, and above all, keeping their mission moving forward. If you’re looking for relief from that load, here’s our little secret: in 2025, organizations using Funraise grew their online revenue by an average of 26%, and while we can’t confirm they were 26% less stressed, we do know that more funds led to more impact.

When you read the numbers below, keep in mind that these aren’t cherry-picked success stories. They’re real data from nonprofits fundraising with Funraise. And while every organization is different, there's one thing we keep seeing:

The better the donor experiences, the better the fundraising results.

Why These Numbers Matter

A great donor experience is a compounding investment. When you remove friction at every donor interaction, you can’t not see the result:

More visitors complete their gifts.

Average gifts increase.

Of those more donors that are converting, more donors choose to give monthly.

Of those monthly donors, more become serious sustainers.

And when these compounding rewards pile up, your team is more successful and less stressful! (Or maybe less stressed and more successed?) We see it all the time in reviews and feedback, in customer interactions, and in case studies.

For example, a nonprofit using Funraise popup forms increased their donation conversion by 78%, increased one-time revenue by 23%, and increased recurring revenue by 65% compared to sending donors to a traditional donation page.

Another study we did found that recurring upgrades increased recurring revenue by a whopping 124% while increasing the number of recurring gifts by 69%.

None of these results come from asking donors to give more. They come from making it easier for donors to do what they already wanted to do.

The Report Behind the Story

Digging into Funraise’s 2025 data, the numbers we’ve found are pretty whoa-mazing. Last year, organizations using Funraise grew their online revenue by an average of 26% without being forced to increase headcount or work 26 hours a day. So, how’d they do it?

Thanks to the highest-converting, most modern donor experience available: Funraise! Take a look (all industry benchmarks are from M+R Benchmarks.)

Online revenue growth

• In 2025, Funraise customers increased online revenue 26% on average.

Monthly giving

• In 2025, 27% of online revenue came from monthly donors.

Monthly donor retention

• Funraise customers achieved a 78% 12-month sustainer retention rate.
• That’s 10% better than the industry benchmark.

Donation form conversion

Popup Form: 38% conversion

• 38% click-to-payment conversion rate.

Placed Form: 31% conversion

• 31% click-to-payment conversion rate.

Giving Page conversion

• Funraise Giving Pages converted 17% of visitors into donors.
• That’s more than 2x the nonprofit benchmark of 8%.
• On mobile, Giving Pages converted at 19.8%, or 2.4x the mobile benchmark.

Average online gift

• Average one-time online gift: $281.
• More than 2x the benchmark of $139.

Average monthly gift

• Average monthly gift: $47.32.
• 69% higher than the industry benchmark.

Donors Cover Fees

• 87.2% of donors chose to cover fundraising fees.
• That’s nearly 9 out of every 10 donors, helping nonprofits keep more of every gift.

"Every percentage point represents real people choosing to support causes they care about. Our job is to help nonprofits remove the barriers between generosity and action."

Justin Wheeler

CEO and Co-founder, Funraise

Basically, no matter how you slice the data, every aspect of Funraise’s donation form compounds to unlock 26% more revenue, stability, and growth—and impact.

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