Momento chose Funraise’s CRM and raised their average one-time gift to $303

Momento helps people heal in grief. Through professional portrait sessions for families facing terminal diagnoses and through community education, they provide a blueprint for showing up for those who are grieving.

Momento’s mission relies on deep human connection. So does their fundraising.

The Challenge

Momento is a smaller organization doing emotionally weighty work, so the quality of every donor relationship matters as much as the donation amounts.

When Ashley Jones, grief specialist, author, and Founder and ED of Momento Foundation, was evaluating fundraising platforms, she knew she’d need a CRM with the depth to track real relationships—households, giving history, notes, interactions—so that donor stewardship would take center stage.

Most platforms she tested looked good on the surface. Funraise stood up to Ashley’s test.

"A lot of fundraising platforms look pretty, and a lot of them say they have in-depth functionality as a CRM. But of all the ones that I tested, there is no other platform that has the depth of care and intelligence and functionality—especially as it relates to relationships and households and keeping track of your actual relationships with your donors."

Ashley Jones

Founder and ED, Momento Foundation

The Solution

Ashley chose Funraise. And then she watched Funraise grow alongside Momento.

Ashley experienced Funraise's leadership listen, respond, and build in response to her needs in a way she hadn't experienced with other vendors, building more than just a vendor-customer relationship.

"Anytime anyone comes to me looking for a donor CRM, I always tell them about Funraise…not only for the functionality, but because I saw that Funraise was an innovative company. I witnessed the team continually innovating and really listening to clients to hear what the problems were and how they could fix them. I have not been disappointed."

Ashley Jones

Founder and ED, Momento Foundation

At the center of it all is how Funraise enables Momento to care for their donors in a way that’s true to and unique to Momento. Donor profiles that show not just a single supporter but their full household. Notes, tasks, and transaction history that any team member can access. Wealth screening that helps identify where deepening stewardship makes sense.

"Events, auctions, ticketing—things we were having to hire other platforms for—now we can have it all in Funraise. We don't have to export data from another platform without the proper information. It's all under one roof, and that has been a really big gift."

Ashley Jones

Founder and ED, Momento Foundation

The Result

Since joining Funraise, Momento has raised $570,000 online from 1,017 donors. For a smaller organization focused on depth over breadth, that number speaks to a strategy that elevates the quality of relationships above the volume of transactions.

• Since joining Funraise, Momento has raised $570,000 online from 1,017 donors
• Their average online donation is $303—above Funraise's platform average of $281, which already beats the industry benchmark by 2x
• Momento has hosted 14 events, raising $141,607 through online ticket sales
• Their 54 active recurring donors have contributed $189,000 in recurring gifts
• Their 49 peer-to-peer fundraisers have raised $25,000

That $303 average donation is worth celebrating; it isn't the result of one lucky major gift driving up the numbers. That eye-popping amount is the result of donors who give generously because they are welcomed as part of the Momento family rather than viewed as dollar signs. Funraise's donor management tools are a direct part of how that cultivation happens.

What's Next

Momento’s recurring donor program has grown into one of their strongest. Fifty-four active sustainers have contributed $189,000, reflecting the same deep relationship approach that defines everything else about how Momento operates.

The opportunity ahead is growing that base intentionally. Funraise customers retain 78% of monthly donors after 12 months—0% better than the industry average—and smart monthly upgrade tools have increased recurring revenue by 124% for organizations that deploy them. For an organization like Momento, whose donors already give waaaay above average, the jump from sometimes gifts to recurring giving is a natural next step.