Maximizing Facebook for Nonprofits: Social Media Fundraising

With social media constantly changing (Hello, Meta!), and with all of the other channels that fundraisers feel we have to master, raising money on Facebook or TikTok or the 'gram can be a big ol' item on our To Do list that never gets checked off.

And if you're anything like us, that item just looms larger and larger, while we try harder and harder to ignore it.

Today, though, you'll ignore no more! Dana Snyder, Nonprofit Social Media Coach and CEO of Positive Equation, is here to walk you through increasing online donation using social media ads from set up to success. She'll lead you every step of the way through setting up a successful ad, but fear not... you still get to do the most fun part: collecting the donations.

If you're a "watch, pause, do the work" person (like us!), start with this super simplified, step-by-step social ads walkthrough.

  • Examples of what to expect from Facebook ads.
  • Debunked! 3 Common myths about social media ads—and the truth behind them.
  • Facebook Ads terminology translated.
  • The Magic of UTMs: What they do, when to use them, how to make them, and the #1 best thing about UTMs.
  • Dive into Facebook Ads Manager! Step-by-step creation of audiences, campaigns, and ads.
  • Now that you've got UTMs, what next? What you're spending, what you're bringing in, and making decisions based on that data.
  • Your Qs and As about safely making and using ads and UTMs

Dear viewer, if you need more direction, reach out to Funraise! We're here to help you.


Dana Snyder

Founder and CEO
Positive Equation

Dana Snyder is the Founder and CEO of Positive Equation, a digital consultancy focused on helping heart-driven nonprofit marketers cultivate a passionate audience of donors, partners, and advocates through innovative digital consulting. Dana has worked with Movember, Dress for Success, USTA, American Idol, Empire, The Gary Sinise Foundation, Hashtag Lunchbag, and many more, using social media as a powerful vehicle to spark social change.

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