CEO Insights: What is Charity Streaming

March 13, 2020
2 min
A grid of shapes, a portrait photo of Justin Wheeler, and the words "CEO Chat".
Justin is Funraise's CEO, a co-founder, and a bad-ass, experienced nonprofit fundraiser. Like a true fundraiser-turned-founder, he breaks down the concepts behind Funraise's mission everywhere he can make nonprofits' voices heard.

Charity streaming on Twitch has raised more than $125M over the last three years.

I wouldn’t be surprised if that number doubles in 2020!

The big question is why isn’t your nonprofit engaging with this channel? If it is a matter of “know-how,” here are the steps you need to take:


Find a content creator on a platform like Twitch that aligns with your mission. Don’t spam the entire community. Put some effort into finding the right influencer.


What is the influencer promoting and how much needs to be raised? For this type of fundraiser, it works better if you have a clearly-defined project to fund.


Once the influencer is confirmed and the campaign is ready, make sure you have the right technology to power it (this is where Funraise can help!).

Challenge yourself this year. If you take the above steps, there’s no reason you shouldn’t chase a $100K goal for your first campaign!

Ready. Set. GO!

Can't listen to the video? Scroll down to read the transcript.

Video Transcript

What actually goes into charity streaming and what why is it something that you're so passionate about? So in terms that nonprofits will understand, it is crowdfunding on the Internet with a live feed, basically. And the person who's in the live feed is advocating for people watching the live feed to donate money. In a little bit more marketing influence or terms, it's somebody who's creating content and they have prepared incentives, rewards, and they are asking the people watching, their fan base, to donate to a cause that they're passionate about. Ever since I was a kid, always been really passionate about helping people and I like the idea of being able to bake it into your everyday life because it can be really hard to go out of your way to do something. And so making it easy, like you're already streaming, already playing video games or painting or whatever it is you're doing all your life streaming, you know, you can plan it out and add in a little extra fun and raise money for charity. And how is like the culture like with all sorts of content creators and broadcasters on Twitch? Would you say that like this idea of like streaming for charity is a big part of like the Twitch culture? Or is it a newer kind of like seeping in and more content creators want to become a part of it? Like, what's your sense or like how important is this to the Twitch community? So I would say that it was a slow roll first. You know, starting back 2011 when Twitch launched, like looking at the numbers, it was, you know, pretty low and looking at it. Now we did 50... the community raised $55 million in 2019, which is, you know, that's crazy.
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