CEO Insights: Everyone is a Fundraiser

January 31, 2020
2 min
A grid of shapes, a portrait photo of Justin Wheeler, and the words "CEO Chat".
Justin is Funraise's CEO, a co-founder, and a bad-ass, experienced nonprofit fundraiser. Like a true fundraiser-turned-founder, he breaks down the concepts behind Funraise's mission everywhere he can make nonprofits' voices heard.

I’ve noticed a theme in fast-growing nonprofits that I think more organizations should pay attention to. Everyone is a Fundraiser.

There is no team or role that doesn’t believe it’s not their job to fundraise. These nonprofits celebrate fundraising like they celebrate program impact.

How do they do it?

These nonprofits are transparent with their team. Every employee can map dollars to direct impact. If you want your employees to take pride in fundraising, you need to create a culture of celebration that exists when impact can be funded.

Can't listen to the video? Scroll down to read the transcript.

Video Transcript
People have this like incredible sense of pride to work at charity: water. I think one of the interesting things I've also noticed is there's this large enforces on fundraising and in a lot of nonprofits. Fundraising seems to be the dirty word, right? It's like and it's like who? Like the fundraising team is always in the corner, right. Or it's not as exciting as the people working on the ground or in the field. It's like a big scary and project. And sometimes people would just like to ask people for money. Yeah, yeah. It's like that's not fun, but it's, it's opposite here. So, talk to us about your guys is kind of his belief in and being so transparent with your fundraising and the energy you put behind it, because it's so different than what I've seen in a lot of nonprofits. I would say it comes from the top. Scott is such a great ambassador of priorities for the organization and like excitedly following along with results. And you see these screens around the office, not just so our staff can be up to speed with the current average monthly giving amount or the churn rate or why people are churning.
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