CEO Insights: Automating Major Donor Discovery

February 14, 2020
2 min
A grid of shapes, a portrait photo of Justin Wheeler, and the words "CEO Chat".
Justin is Funraise's CEO, a co-founder, and a bad-ass, experienced nonprofit fundraiser. Like a true fundraiser-turned-founder, he breaks down the concepts behind Funraise's mission everywhere he can make nonprofits' voices heard.

I often see nonprofit executives write off low-dollar fundraising strategies as expensive and not scalable.

This simply isn’t true.

This reasoning exists usually because the organization doesn’t have the right technology and process to identify major donor prospects that come in from various online fundraising campaigns.

Think about it... Low-dollar fundraising casts a wide net, removing friction and potential excuses that would otherwise stall a major donor from giving. If you have a process to identify key metrics, like a donor’s capacity to give, I promise you’ll scale up your major donor program much faster.

Don’t neglect low-dollar fundraising. Instead, use it as a way to generate a very large and warm pipeline for your Major Gifts team.

Can't listen to the video? Scroll down to read the transcript.

Video Transcript

Most people who are giving online aren't giving at full capacity, right? They'll maybe make a $100 donation with a credit card or ACH or crypto, wherever it might be. And most organizations look at that and it's like this is this is an annual fund donor. They'll give maybe a couple of $100 a year. We have tools that helps the organization understand the capacity of the donor. We bring in wealth information, demographic information. It's all part of the actual payment flow. So once someone makes a contribution, we can find public data on that individual as it relates to their net worth or their real estate value, their capacity to give. Different data points like that.
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